Nutter Butter Redesign

Nutter Butter, the iconic peanut butter cookie brand, was looking to refresh and modernize. Our team provided the brand with a bold yet playful visual identity, refreshed packaging, and a Uniquely Nutty positioning. A refined logo, appetizing photography, and a proprietary peanut pattern highlight its peanut butter-loving personality. The streamlined design unifies all eight SKUs and strengthens brand recognition. Off-pack, the updated system extends Nutter Butters fun, nutty attitude, reinforcing its appeal to younger, multicultural households.